Today ABC News and the UN Foundation will launch an initiative engaging millions of Americans to support millions of moms across the globe around the critical issues of pregnancy, childbirth and children's health -- moms here helping moms worldwide.
The Million Moms Challenge will be featured on weekly segments on ABC News broadcasts including Good Morning America, World News with Diane Sawyer, Nightline, and 20/20, as well as other ABC News platforms including ABCNews.com and ABC News Radio. The initiative will lead up to a one-hour prime time special on maternal health anchored by Diane Sawyer on December 16, 2011.
There is so much we can do together so many simple ways for us all to link arms to make sure every mother and child has a chance to lead a healthy life, said ABC News anchor Diane Sawyer.
Using the latest in social media strategies together with world-class broadcast and digital news platforms, this initiative will build a vibrant community that connects moms everywhere around things all mothers care about: the right nutrition to support their pregnancies, trained midwives to assist in safe deliveries of newborns, and vaccines that allow children to survive to celebrate their first birthdays and beyond.
Through broadcast stories focusing on personal stories and innovative solutions from around the world, the Million Moms Challenge will raise awareness about the extraordinary difficulties faced by mothers and babies in the developing world:
Every 90 seconds a woman dies during pregnancy or childbirth, yet we have the knowledge to prevent 90% of all maternal deaths.
More than 50 million women give birth without a skilled birth attendant every year.
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