The Realsight Quantitative Anthropology video tracking system from Realsight has been selected as a finalist for the prestigious 2009 Edison Best New Product Awards. The awards are among the most elite accolades honoring excellence in new product development, marketing, and innovation.
A patent-pending technology system, Quantitative Anthropology processes thousands of video-based observations of product and service use, generated by consumers as they occur over an extended period of time. Realsight's proprietary analytical tools then quantify behavior patterns, connecting consumer intentions with actions. By providing marketers with a deep, rich and unprecedented view of their products or services through the eyes and experiences of their consumers, Realsight's Quantitative Anthropology opens the door to innovation opportunities that generate new products, build competitive advantage, strengthen brand relevance and earn consumer loyalty.
"Having our Quantitative Anthropology system named a finalist by the Edison Best New Product Awards validates that we have achieved our goal of creating a revolutionary tool to help companies innovate," said Realsight CEO Jen Hanson. "Realsight's Quantitative Anthropology system brings clarity to the innovation process, helping our clients prioritize and optimize their development pipeline as well as their product portfolio."
The Edison Best New Product Awards, sponsored this year by Google, The Nielsen Company and Steelcase, focus on new products and services that excel in marketplace innovation, marketplace success, technological innovation, market structure innovation, and societal impact. These criteria align with Edison's own innovation best practices, called the Five Competencies of Innovation. Strategic implementation partners for the 2009 awards program include the Thomas Edison Papers at Rutgers University, the Marketing Executives Networking Group (MENG) and The MIT/Stanford Venture Lab (VLAB). MENG members nationwide cast their ballots for entries they deemed worthy of being linked to the Edison name.
"Innovative, collaborative, passionate, and persistent are just a few of the many characteristics that describe the finalists for the 2009 Edison Best New Product Awards," stated Sarah Miller Caldicott, great grandniece of Thomas Edison, co-author of Innovate Like Edison and Chairperson of the Edison Awards Steering Committee. "All of our 2009 finalists, each in different ways, exemplify the very best in innovation."
Other finalists in the 10 categories include Apple's iPhone and Macbook Air, Procter & Gamble's Tide to Go and Olay
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