Which brand has the most subscribers on YouTube? The results may surprise you. According to brand analytics firm, Heardable, Inc. (http://heardable.com) HIGAtv was named The Most Popular Brand on YouTube with over 3.2 million subscribers to their video channel. The brand owner is Ryan Higa, a college student who writes, directs, and produces movie spoofs and other clever video originals. The brand's website address is HIGAtv.com (http://www.higatv.com) and his YouTube page is nigahiga (http://www.youtube.com/user/nigahiga). You can find HIGAtv on Heardable at: http://heardable.com/home.php?domain=higatv.com.
Large corporate brands comprise only 7% of the YouTube Top 100 list. A whopping 84% of the most popular brands on YouTube are a hodgepodge of independent talent comprised of comedy & variety acts, stunt people, musicians, and do-it-yourself hosts. The remaining 9% of the Top 100 brands on YouTube are musical recording artists such as Katy Perry (#98 on the list).
Well-known brands that made it into the Top 100 list:
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